DreamSmart Group, a smart device maker backed by Chinese auto giant Geely, signed a contract for extensive cooperation with Chinese e-sports event operator company VSPO to promote e-sports among young people.
Under the partnership, the two sides will work together through various dimensions such as brands and products to popularize e-sports among young people.
Su Jing, CEO of DreamSmart, said that VSPO is an e-sports company that stands for youth, passion, honor and dreams, while DreamSmart is a technology company that keeps boosting creativity through leading technology to provide young people with more personalized and leading high-end products.
According to her, DreamSmart will work with VSPO to explore the integration of intelligent travel and e-sports, so as to bring users a new experience.
E-sports is rapidly becoming a part of the lifestyle of contemporary young people. It is not only a popular topic in the field of culture and sports, but also represents an emerging industrial economy, experts said.
As the world’s leading e-sports event operator, VSPO said it is committed to creating content and products that e-sports fans around the world love, and promoting e-sports to become a more influential new generation of sports and entertainment.
Ying Shuling, chairman of the board of directors of VSPO, said that “through this cooperation with VSPO, we will explore more possibilities of linking to the e-sports industry, so as to create more interesting, vivid and pleasing experience scenarios for e-sports fans and jointly promote the new development of e-sports integration”.