In an exclusive interview with China Daily, Bjoern Gulden, CEO of Adidas said the company is determined to help Shanghai become a city of sports and a city of sports innovation while emphasizing China as one of Adidas’ most important and fast-growing markets globally.
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Adidas takes part in IBLAC in Shanghai
Fully aware of China’s growing significance and optimism towards its outlook, German sportswear company Adidas became the first multinational corporation in the sports industry to take part in the 36th International Business Leaders’ Advisory Council (IBLAC) for the Mayor of Shanghai on Sunday. “I am honored to attend the Shanghai Mayor’s International Business Leaders’ Advisory … Continue reading Adidas takes part in IBLAC in Shanghai